Web Design Services and Design Trends For 2018


We’re more than halfway through 2018, so it’s a good time to reflect on what we have seen so far this year when it comes to web development, and in particular web design trends and Web hosting services in the UK. Indeed, some of the trends which have proven to be the most popular over the last seven months have come out of left field, so to speak, and have taken designers by surprise in a positive way, while others are continuing a natural evolution towards the exploration of new display methods. Here, we take a closer look at some of the top web design trends that we have seen up until this point in 2018 and best web hosting uk for businesses.

Let’s start with the use of drop shadows and depth on sites, especially within search bars. At first glance, they don’t appear to make a big difference, but when you look closely, you realise that they can really make the text stand out that much more, not only on the site itself but when compared to other sites with similar search bars. Shadows have been a common effect to use on computer technology dating back to the heyday of WordArt, but designers are finding more and more ways to try them out in various styles whereby a tiny adjustment makes a world of difference. They’re so simple and yet they have a big impact upon the layout of text, and they’re the sort of thing that makes users want to implement the same style on their own website hosting services. That’s when you know that a trend is working, and so these drop shadows with increased depth are a great example of a successful web design trend in today’s climate.

Another interesting trend that we are seeing more and more concerns what are known as particle backgrounds. When you’re on a site that may be struggling to load, there are few more frustrating sights than the buffer bar or the seemingly never-ending egg timer. But worse still are those sites where you’re left to wait with no indication whatsoever of when your content will appear. So particle backgrounds bridge this gap by providing an eye-catching visual while waiting for a page to load up, whether it be stripes, columns, spots or arrows. Some sites go one step further by having a mini-animation involving people, transport and houses, which are particularly effective when they associate in some way with their respective businesses. Of course, these particle backgrounds aren’t just there to fill loading times; they also provide cool visual effects for regular static pages, and they actually contrast well with text that has loaded to full capacity on a page, especially when an appropriate colour balance between the two sides is achieved in the process.

Finally, large bold typography is becoming more and more commonplace. This is hardly a new innovation, and we have seen this used effectively in many other avenues (an example being ITV’s commercial break bumpers and programme advertisers, where the text uses up as much space as possible). Why this has become popular in 2018 lies in the back-to-basics nature of the typography – a message is always going to stand out more when it is on a major scale – as well as the increased reliance on mobile technology, which in turn means that smartphone users want to see text that is as clear and bulky as possible to avoid pinching the screen to zoom in. What’s more, we live in a world where people have shorter attention spans, and if they come to a website, they want to find out information quickly and with minimal effort. Larger-scale typography, with a colourful font that matches the personality of the host website, achieves this, and reduces the user journey while providing them with the information that we require. For hosting information visit: www.bestwebhostingservices.co.uk

Find out more about what trends to look out for by visiting our website at www.designbykalo.co.uk.